What does "pulling off the cons" (last line) mean?

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Facebook has long had a mission to “connect the world.” But in the process, it has created a global gathering place where the crooks outnumber the cops.

For digital criminals, Facebook has become a one-stop shop. It has plenty of photos of American service members. Creating an impostor account can be easy. Facebook groups for single women and widows are full of targets. Scammers can message hundreds of potential victims. And they congregate in their own Facebook groups to sell fake accounts, Photoshopped images and scripts for pulling off the cons.